Over the past several years I’ve worked with small businesses to help them grow their businesses using digital marketing.

When you keep your ear to the ground to digital marketing strategies and techniques as much as I do, you start learning some amazing ways to generate more revenue.

Today I wanted to share a story that I heard recently. It’s all about a restaurant owner who gets over 250 additional sales (folks spending money) and how they do it month-after-month.

The crazy part is how what they’re doing is so ridiculously simple, but yet so highly effective.They just recently shared with me how they’re doing it.

And believe it or not they accidentally discovered what they refer to as the “Birthday Model” that works so incredibly well for them (and how well it’s also working for everyone they’ve shared it with).

Today, I’m going to walk you through the exact model so you can use it in your business. Trust me when I say that this is completely worth implementing in your business, even if you’re not a restaurant owner.

The story behind how this restaurant discovered the “Birthday” model.

The restaurant owner told me that they first stumbled onto this method when they were first getting started and were not sure what they were even doing.

I’ll let them tell you all about it in their own words:“Well it all started when we were using Facebook and trying to generate new leads and ultimately more customers.

We had heard how much success other businesses had using Facebook to gain new customers, but also had heard how difficult it can be.

”“Then one day, we thought there must be a way to direct our ads to folks on Facebook who have upcoming birthdays. The initial challenge for us was how exactly do we do that with Facebook ads?”

“Then one day while we were playing around in the Facebook ads manager, we discovered a demographic that we had no idea even existed.

As soon as we created the ad using this particular strategy and it started running, our business was getting new customers!

The ad had so many likes and comments that it started to “go viral”.”“Over the next few days we continued to get more and more folks to take us up on our birthday special deal.

We had so many people wanting our deal that we had to turn the ad off just to keep up with demand.

”The restaurant owner told me that this brought an additional 308 new customers from that campaign alone over the course of a month. 

They went on to inform me that it was so effective for them that they had to hire someone to help them out with it because it was just too much to do it all themselves, especially with all the additional business.

The Psychology of Why the Model Works so Well...Click Here.